Notice on the use of cookies and similar tracking technologies

1. Introduction and regulatory references
This notice sets out the key information regarding the processing of personal data and the use of cookies on this website.
This notice is intended for anyone who accesses or uses this website, and explains how users’ personal data may be collected, used and protected through the use of cookies and similar technologies, as well as the rights granted by law.
These provisions do not apply to other websites, pages or online services accessible via external links that may appear on this site; for these, please refer to the relevant privacy notices.
This notice is provided in accordance with the main national and international regulations on the protection of personal data, including:

• Regulation (EU) 2016/679 (GDPR) and Directive 2002/58/EC, known as the ePrivacy Directive
• Swiss Federal Act on Data Protection (nFADP / FADP)
• California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
• Other regulations that may apply.

2. Who manages your data and how can you contact us?
Your personal data is processed by:
Mum Srl
Viale Guglielmo Marconi 315 c/o Villa Rosy 55049 Torre del Lago Puccini, Viareggio (LU)
mamma.srl@pec.it
VAT ID: 02735000461

For any information regarding the processing of personal data or to exercise the rights granted by law, data subjects may contact the Data Controller.

3. What data do we collect when you visit the site?
When you browse this site, we may collect certain information via cookies, related tools and tracking technologies. The main types of data that may be recorded include:

• Technical and navigation information: IP address, identifiers of the device being used, information about the browser and operating system, date and time of visits, pages visited, technical commands required for the correct display of content, system errors.
• User preferences: choices made regarding cookies and privacy settings, collected via panels, banners or similar tools.
• Statistical and usage data: information used to assess and improve the functioning of the website, such as the frequency of visits or the most frequently visited sections. This data may be processed in aggregated or anonymised form where the tool used permits this; in other cases, the processing takes place in accordance with the preferences expressed by the user and as set out in the detailed list of cookies.
• Interactions with integrated external services: technical data shared when the website integrates third-party services (e.g. fonts, maps, image display), always in accordance with the rules of the relevant providers.

For further details on the processing of data provided via contact forms, service requests or other features, please refer to our Personal Data Policy.

4. What types of cookies (and similar technologies) are there?
In general, there are several categories of cookies and similar technologies (web beacons, local storage and equivalent technologies). Below is a description of the categories that are generally used; the list of those actually present on this site is set out in the following section, “Detailed list of cookies”.

• Strictly necessary cookies: These are essential for the technical functioning of the website; they enable, for example, access to restricted areas, session management or the storage of essential preferences.
• Cookies for preferences and personalisation: They are used to store display settings, such as language, text size or viewing mode, in order to provide you with an experience that better reflects your preferences.
• Analytics and performance cookies: They help us understand how the site is used. They may be treated as technical cookies only if they are configured in such a way as to limit their ability to identify individuals and are used exclusively for aggregated statistics; in other cases, they are activated only with the user’s prior consent.
• Cookies for promotional or advertising activities: used to provide personalised commercial content and to monitor the effectiveness of advertising campaigns.
• External components and services: When interacting with social plugins, analytics tools or third-party platforms, cookies or similar systems managed directly by external parties may be installed.

5. How can you give or refuse consent to the use of cookies?
Jurisdictions EU, Switzerland, or, in any event, in countries with legislation similar to the GDPR:

• The use of cookies and similar technologies that are not strictly necessary is subject, where required by the applicable legislation, to the prior consent the user’s consent, which must be freely given, specific, informed and unambiguous; in other cases, processing takes place in accordance with the conditions of lawfulness and, where applicable, on the basis of an appropriate legal basis, following the provision of transparent information and in accordance with the rights to refuse, object or withdraw consent as provided for by the applicable legislation. As a precautionary measure, the consent management system My Agile Privacy® The settings on this site only activate these tools once the user has indicated their preferences via the dedicated cookie banner.
• Users can manage and change their preferences at any time, withdraw the consent they have given, and access the “Manage cookie preferences” function.

United States (California CCPA/CPRA, ) and equivalent regulations:

• Where provided for by the applicable US laws, the user may opt out of the sale of personal data, its sharing or processing for the purposes of targeted advertising and, where provided for, from profiling used to support decisions that produce legal or similarly significant effects.

Operational details:
When you first visit the site, a banner appears allowing you to manage your preferences regarding cookies and tracking tools.
Via the banner, the user can choose whether to:

• Accept all cookies: By clicking the relevant button, all non-essential cookies will be enabled.
• Customise the settings: You can choose exactly which cookies to allow and which to keep disabled.
• Reject optional cookies: By pressing the ‘Reject’ button or closing the banner using the dedicated ‘Close’ command (X), the default settings remain unchanged and browsing continues using only the technical cookies necessary for the website to function; closing the banner therefore constitutes a refusal to give consent.

The preferences selected via the banner are stored for a period of 180 days using a technical cookie. If you access the site from a different device or browser, you will need to reconfigure your preferences.
In any event, the user may, at any time, amend their choices by accessing the relevant feature, which can be identified by the icon or link for managing consent.

Preferences regarding the use of cookies and tracking tools are collected and managed via the consent management system (Consent Management Platform) My Agile Privacy®, a Google-certified partner for integration with Google Consent Mode v2.

6. On what legal grounds do we process the data collected through cookies and related technologies?
The installation of cookies and the use of tracking tools are based on different legal grounds depending on the category of the tool and the applicable legislation. In general:

1. Technical cookies and strictly necessary tools: they are used without the user’s consent, as they are necessary to carry out the transmission of a communication over an electronic communications network or to provide an information society service expressly requested by the user. This category includes, for example, cookies necessary for the functioning of the website, session management, security, the storage of consent preferences and, where the conditions are met, certain analytics cookies configured to reduce their ability to identify users.
2. Cookies and tools that are not strictly necessary: They are used only with the user’s prior consent, which is freely given, specific, informed and revocable at any time. This category includes, for example, profiling, marketing and behavioural advertising cookies, social plugins and analytics tools that cannot be regarded as technical cookies.

Where cookies or other tools involve the processing of personal data, the storage of information on the device or access to it is subject to consent only where this is required by the applicable legislation, except for the exemptions set out above for strictly necessary tools; subsequent processing operations on the data collected are carried out on a legal basis under the applicable data protection legislation. Any legitimate interest of the Data Controller may relate to such subsequent processing, where necessary and proportionate (for example, specific security measures), and cannot replace the consent required for tools that are not strictly necessary.

Additional rules and rights for US jurisdictions:
In countries subject to regulations such as the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable US state regulations, the user may, at any time, opt out of the sale of personal data, its sharing or processing for targeted advertising and, where provided for, from profiling used to support decisions that produce legal or similarly significant effects, via the dedicated functions (a “Reject” button, where configured to give effect to such opt-outs, the Global Privacy Control signal or other universal opt-out signals recognised by the applicable law).

Refusing or withdrawing consent to the use of certain cookies may limit access to some personalised features of the site.

7. How is your data protected?
The personal data collected via this website by means of cookies and tracking tools is processed electronically in accordance with the principles of lawfulness, fairness, data minimisation, integrity and confidentiality.

The Data Controller also implements further technical and organisational measures appropriate to ensure a level of security commensurate with the risk. For details of these measures, please refer to the Personal Data Policy on this website.

8. Where may your data be processed and transferred?
Some of the cookies and third-party tools listed in the following section, “Detailed list of cookies”, are provided by parties that may process the data in countries other than the one in which you reside, including foreign countries.

The data collected via cookies and tracking tools is, as a rule, processed in the country where the Data Controller is established and by the service providers used. Where data is transferred or made accessible outside the relevant territory in accordance with the applicable legislation, the transfer takes place by means of one of the mechanisms permitted by that legislation, including adequacy decisions, appropriate or suitable safeguards and, where applicable, derogations or other conditions provided for by the applicable legislation. For transfers subject to the GDPR, the relevant territory is the European Union / European Economic Area and, in particular, the EU-US Data Privacy Framework – limited to organisations included in the relevant list and falling within the scope of the certification – and the Standard Contractual Clauses adopted by the European Commission apply. The destination countries and the mechanism actually used are set out in the detailed list of cookies, together with the procedures for obtaining a copy of any safeguards.

Details of the individual suppliers and their respective destination countries are set out in the cookie table in section 10. Countries to which data may be transferred: United States

9. Who can receive your data?
The personal data collected via cookies and tracking tools may be processed by the Data Controller, by authorised persons and by technical service providers or third parties involved in the provision of the services on the website.

Such parties may, depending on the activities actually carried out and the applicable legislation, process the data on behalf of the Data Controller or determine the purposes and means of the processing, either independently or jointly with other parties. The identities or categories of such parties, their respective roles and, where relevant, the purposes are set out in the detailed list of cookies; the privacy notices of the individual suppliers provide further information.

With reference to the applicable US regulations, the use of third-party providers of advertising or profiling cookies may, according to the definitions set out in the applicable law, constitute a sale, the sharing of data for cross-context behavioural advertising, or processing for the purposes of targeted advertising: in such cases, the user may exercise their right to opt out as described in this notice.

The updated list of suppliers can be found in the table in section 10 and is also available on request from the Data Controller’s contact details.

10. Detailed list of cookies

My Agile Pixel® - Google Analytics

Google Analytics is a statistical analysis service provided by Google Ireland Limited (“Google”), a company within the Google LLC group (USA). This site uses it via My Agile Pixel®, which sends browsing events to Google via the site’s server rather than directly from your browser; the events do not pass through the servers of the provider of My Agile Pixel®. To function, the service loads the Google Analytics script into your browser, which may install its own cookies.

The site owner can choose, via the My Agile Pixel® settings, which data to transmit: for example, they can choose not to send your IP address and browser information, or remove certain tracking parameters from the page URLs.

The data sent is collected for the purposes of personalising the experience and statistical tracking. You can find more information on the page “Further information on how Google processes personal data”.

Events are transmitted only once you have given your consent, which you can withdraw at any time via the cookie preferences. If the site uses Google’s consent mode (Consent Mode), a cookieless message may be sent to Google before you make your choice, indicating that consent has not been given; the content of this message depends on the site’s configuration.

Google Analytics

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the collected personal data to track and examine the usage of this website, compile reports on its activities, and share them with other Google services. Google may use your personal data to contextualise and personalise the ads of its advertising network. This integration of Google Analytics anonymizes your IP address. The data sent is collected for the purposes of personalising the experience and statistical tracking. You can find more information on the "More information on Google's handling of personal information". page.

Place of processing: Ireland - Privacy Policy

Google Tag Manager

Google Tag Manager is a tag management service provided by Google Ireland Limited. The data sent is collected for the purposes of personalising the experience and statistical tracking. You can find more information on the "More information on Google's handling of personal information". page.

Place of processing: Ireland - Privacy Policy

Font Awesome

Font Awesome is a typeface visualisation service provided by Fonticons, Inc. . 

Place of processing: United States - Privacy Policy

Google Maps widget

Google Maps is a maps visualisation service provided by Google Ireland Limited. This service is used to incorporate content of this kind on its pages.

Place of processing: Ireland - Privacy Policy

Google reCAPTCHA

Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

Place of processing: Ireland - Privacy Policy

Vimeo video

Vimeo is a video content visualisation service provided by Vimeo, LLC. This service is used to integrate content of this kind on its pages.

Place of processing: United States - Privacy Policy

YouTube video widget

YouTube is a video content visualisation service provided by Google Ireland Limited. This service allows this Website to incorporate content of this kind on its pages.
This widget is set up in a way that ensures that YouTube will not store information and cookies about Users on this Website unless they play the video.

Place of processing: Ireland - Privacy Policy

Facebook Messenger Chat

Facebook Messenger Customer Chat is a messaging service provided via the Facebook Messenger chat platform. This service is provided by Facebook Ireland Ltd.

Place of processing: Ireland - Privacy Policy

Facebook Remarketing

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook Ireland Ltd. This service is used to link the activity of this website with the Facebook advertising network.

Place of processing: Ireland - Privacy Policy

Google AdSense

Google AdSense is an advertising service provided by Google Ireland Limited. which uses the "Doubleclick" cookie to track the use of this website and the behaviour of the User in relation to the advertisements, products and services offered.

Place of processing: Ireland - Privacy Policy

Google Fonts

Google Fonts is a service used to display font styles operated by Google Ireland Limited and serves to integrate such content into its pages.

Place of processing: Ireland - Privacy Policy

Hotjar Heat Maps & Recordings

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.

Place of processing: Malta - Privacy Policy

MailChimp Widget

Mailchimp is an email address management and message sending service provided by Intuit Inc.

Place of processing: United States - Privacy Policy

My Agile Pixel® - Facebook Remarketing

Facebook Remarketing is a remarketing and behavioural targeting service provided by Meta Platforms Ireland Limited (“Meta”), used to link activity on this site with the Meta advertising network. This site uses it via My Agile Pixel®, which sends browsing events to Meta via the site’s server, through the Conversions API, rather than directly from your browser; the events do not pass through the servers of the provider of My Agile Pixel®. To function, the service does not load the Meta pixel in your browser, but installs the My Agile Pixel® cookies.

The site owner can choose, via the My Agile Pixel® settings, which data to transmit: for example, they can choose not to send your IP address and browser information, or remove certain tracking parameters from the page URLs.

The data sent is used to measure the effectiveness of adverts and to show you personalised adverts. You can find more information in the Meta Privacy Policy.

Events are only transmitted once you have given your consent, which you can withdraw at any time via the cookie settings.

11. How long do we keep your data and preferences?

The preferences regarding the use of cookies and tracking technologies, as indicated via the banner or the consent management platform, are retained for a period of 180 days.

For information on the retention, duration and methods of deletion of data other than those mentioned, please refer to the specific provisions set out in the Personal Data Policy on this website.

12. What are your rights regarding the data collected?
With regard to the data collected via cookies and tracking tools, users may exercise the rights granted by the relevant legislation at any time.

In particular, the right most directly linked to cookies is the right to withdraw consent previously given in relation to the use of non-essential cookies and to change one’s preferences at any time, via the dedicated consent management function, identified by the icon or the dedicated link, without this having any retroactive effect on the lawfulness of processing already carried out on the basis of consent, without prejudice to any further rights provided for by the applicable legislation, including, where applicable, the right to erasure or deletion of the data.

With reference to the applicable US regulations, the user may exercise the right to opt out regarding the sale of personal data, its sharing or processing for targeted advertising and, where applicable, profiling for the purpose of making decisions that produce legal or similarly significant effects, via the dedicated functions of the banner or universal opt-out signals recognised by the applicable law, such as the Global Privacy Control; browser settings are relevant for this purpose only if they transmit a valid signal.

Under the applicable legislation, the user also has the additional rights granted to data subjects – including the right of access, rectification, erasure, restriction, objection to processing, data portability and the right to lodge a complaint with the competent authority, in accordance with Article 77 of the GDPR. For a full description of these rights and how to exercise them, please refer to the Personal Data Policy on this website.

13. How to delete cookies

Each browser has different procedures for preventing the use of cookies or for removing them. You can use your browser’s settings to block and/or delete them. Below you will find links to the official guides for the main browsers on how to manage and delete cookies:

• Instructions for Google Chrome
• Instructions for Safari
• Instructions for Mozilla Firefox
• Instructions for Microsoft Edge

If you use a browser other than those listed, please refer to the support section on the relevant manufacturer’s official website.

14. How do we inform you of changes to this notice?
This notice is subject to periodic review to reflect changes in regulations or modifications to the services offered via the website. Any significant changes will be communicated via this page.